Major Components of Attitude Importance



Boninger, Krosnick and Berent (1995)



The extent to which the

attitude affects individual's

life or goals


Social Identification                               ATTITUDE

The extent to which the                            IMPORTANCE

attitude affects groups

with which the person



Value Relevance

The extent to which the

attitude is related to

personal values                    Source Social Psychology

                                            Baron and Byrne, 8th Edit.



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